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I've been in direct marketing for years. I believe that you need to take the major credit cards, and then consider PayPal (depending on what you are selling). Get a merchant account (Visa, MC, Disc) from the bank you use for your business, they probably won't charge you more than 2.5% all-in, and your customer service experience will be better. You have to apply for Amex on your own. If you're just starting a business, this will be a fire-and-forget exercise. You will have more important things to worry about than your merchant account. If you get big, review rates and performance every 6 months.
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